Google chromecast, leapfrogging the competition!


This article of mine got published in the Aag tv blog, here is the link:

Technology is a bliss, is an old adage that is manifested every now and then in our ‘on the go’ lifestyles. In a cut throat competition, Google Chromecast has come to the fore to out smart its (apparant) rival, the Apple Tv.

All tech savvy mavens who want an enhanced digital content screening experience on their television sets by leverage their smart phones or laptops are welcome to the realm by the tech giant, Google.

A question every layman would want the answer of, is to guage the impact of this small HDMI dongle on their routine tv experience?

Built on the same model of an Apple tv, this device dictates your television screen into what you experience on your laptop and smart phones (HTC, android and iPhone all included). In other words you can browse internet, run apps, watch videos and see images on a tv screen without wirelessly connecting your smart phones to the televison set.

As if it is not enough, an added advantage it gives predominantly to the US, Canadian and Latin American viewers is the convenience of screening a plethora of tv channels of their liking (through netflix) on a television set with a mere HDMI port. The usual cable tv model in these countries being put in a state of jeopardy because of such devices is another debate.

Being an Apple devout, i believe for the first time Apple has felt a wee bit threatened by the new gizmo launched by Google. The primary reason for this would be the disruptive nature of this technology, considered cheapest amongst all the alternatives available in the market.

The 35 $ launching price of Google Chromecast released just a few days back seems an eye cacthing one considering other major players in this market, which comprises of Roku tv, Sky tv and Apple tv.The latter one being perched on top with almost threefold the price of Google chromecast.

In defence to apple ‘s eponymous tv device, Some even took to social media to help prevent Google Chromecast from taking away the larger share of the pie from Apple in this niche. The following statements says alot to the prevailing insecurity.

“Google’s Chromecast is a Roku alternative, not a cheaper Apple TV AirPlay option”.
(Source: (

The rumour mill has it that in order to prevent Google’s tv device from penetrating swiftly into all smart phones’ digital content screening market, Apple is contemplating denying google the space to live its dream by blocking its access in Apple’s next IOS update.

We as digital consumers have a win win situation as the best part about the ensuing rat race between these tech giants is the new crop of gadgets sprouting up expeditiously, which is eventually rendering a big service to a ‘wireless’ generation of today.